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Arlington, Texas (March 5, 2021) – For its 75th anniversary, the NIADA Convention and Expo will be live once again. After a year of virtual events due to the COVID-19 pandemic, the National Independent Automobile Dealers Association will return to an in-person Convention for 2021. Click here for Press Release.
This letter serves as notice that as of April 15, 2021, the Tennessee Motor Vehicle Commission, in an effort to promote a fair and level playing field for all licensees and to prevent abuses to the public, will begin auditing advertising through all media, state-wide.
Please ensure all advertising is compliant. Failure to do so may result in substantial civil penalties. Again, the Motor Vehicle Commission will begin a thorough review of advertising across all mediums beginning April 15, 2021.
The Tennessee Motor Vehicle Commission has primary authority over motor vehicle dealer advertising. Remedies include civil penalties, license suspension and/or revocation. Its authority is also shared with other authorities, such as the Attorney General’s Office and the Federal Trade Commission. For Federal Advertising regulations, please visit www.ftc.gov.
Specifically, Tenn. Code Ann. § 55-17-114(b)(1)(E), outlines conditions under which the Motor Vehicle Commission maintains authority for license revocation and/or suspension. Additionally, pursuant to Tenn. Code Ann. § 55-17-117(a), any person violating this part or any rule promulgated under this part, or any order issued by the commission, is subject to a civil penalty of not less than one hundred dollars ($100) nor more than five thousand dollars ($5,000) for each day of violation or for each act of violation.
We thank you and appreciate your attention to this important matter.
Tennessee Motor Vehicle Commission
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